Anxiety was at an all time high, the feeling of loneliness was rife and post natal depression was beginning to set in. Parenting newborns, toddlers and younger children is challneging at the best of times when you have had a full night's sleep but even harder when you have had disturbed sleep.

Bullabaloo began with the humble muslin cloth. We worked relentlessly to craft the softest, safest and most-durable fabric that would instantly make babies and children feel like they're having a warming Mummy-cuddle. Many studies have shown that cuddles are essential for your baby's developing brain whilst helping to reduce anxiety which in turn helps create calmer children. 

We're now a team of well-rested, happy and thriving parents with one common mission in mind; to make the softest, most comfortable items so that your babies, children and you sleep better. Because when baby sleeps better, you do too.